Why invest in Social Media Management?
It is popular practice that those who have a website generate new leads and traffic by using social media.
Statistics from We Are Social have released their yearly social media insights. One of the key take-aways is that there are 7.5 billion people on this planet, of those people 4 billion are active internet users and of those active users, 3.1 use social media.
If you are a company owner, CEO, partner or hold a position of high authority, please make sure your company is engaged in social media efforts. If your company is not then you are missing out on a huge opportunity. Chances are your competition is using social media, and therefore has a competitive advantage
If a company is well established, the likelihood of them investing is specialized social media management services is high. Why do these companies invest their budget in social media? There are several reasons including time management, accountability and experience level.
Time management is unsurprisingly at the top of the list when it comes to the benefits of investing in social media management. Most companies have accounts on 2 to 3 social media platforms. It becomes time consuming creating content on a weekly basis. On top of that you have to manage comments and pay attention to what is trending and what falls flat. This can easily turn into a second job on top of managing your company.
The best way to grow your social media audience is by posting fresh content on a consistent basis. A social media Professional will create calendars for all your social platforms, generating an action plan that is easy to follow. They also have the ability to schedule posts in advanced, enabling all the content for that month to be lined up and ready to go live at the programed time.
By having content go live on specific days of the week consistently, your audience will begin developing brand trust. Even more so if you deliver content that they find valuable. If you assess your target audience, you can experiment with the type of value you want to offer your customers whether it be humour, knowledge they can use, a service or a product.
A professional Social Media Team will organize an introductory meeting where they will inquire about your company, your brand image, your target audience, what you want your audience to do and what value you want to provide. Using knowledge they’ve obtained through years of industry experience the firm will create a set of effective campaigns to properly market your brand.
Once your targeted campaigns begin generating a larger audience the firm will analyse the data and tweek your posts accordingly. A social media firm has dedicated staff who understand the analytics, noticing possible trends, successes and faults. Using this data the team will optimize your social feeds to reach your companies social media goals.
When it comes to social media marketing, there is no one solution that fits all. To properly form campaigns, several factors need to be evaluated including goals, content value and audience demographic.
If you are unsure about how to approach social media, if you’ve plateaued with your current audience or if you want to bring your brand to the next level, investing in a social media management service provider may be the solution you’re looking for.