Learn what business leaders need to know about social media marketing
If you are in B2B or Consumer Sales…especially if you have been for more than 20 years, you may find that the “Elephant” in the room is starting to crowd you…and it’s name is Social Media or more specifically, Digital Marketing. There is a better way of looking at this change – by realizing it is not a change at all.
From brand image, advertising, list building, ROI calculations and customer retention strategies, along with the need to provide prompt service and support…NOTHING has changed in business for the last 20 or even the last 70 years. The only thing that needs to change is your perspective.
In this white paper you will learn:
- Why you need to focus on digital marketing
- Basic SEO Techniques
- The benefits of different social media platforms
- what is Google Adwords
- How to calculate your ROI
- Some friendly advice on how much you should invest
- Case studies
Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.